Reconstructing a Digital Learning Model Based on Artificial Intelligence and User Experience to Support Higher Education Transformation

Authors

  • Nabila Puspitasari Universitas Pendidikan Indonesia Author
  • Rudi Azzahra Universitas Pendidikan Indonesia Author
  • Fitri Gunawan Universitas Negeri Malang Author

Keywords:

Artificial intelligence, Digital learning, Higher education Transformation, User experience

Abstract

This study aims to reconstruct a digital learning model based on artificial intelligence and user experience to support higher education transformation. The study addresses the growing use of AI in academic learning, while also examining problems related to platform usability, ethical uncertainty, student dependence, lecturer readiness, and institutional governance. This research used a qualitative case study approach involving students, lecturers, learning management system administrators, academic technology staff, and academic leaders at higher education institutions that have implemented digital learning systems and AI-supported academic services. Data were collected through semi-structured interviews, non-participant observation, and institutional documentation. The data were analyzed using thematic analysis through transcription, open coding, theme development, interpretation, and conceptual model construction. The findings reveal five major themes: AI as a learning support system, user experience as a condition for digital learning acceptance, personalization as a new learning need, ethical tension in AI use, and institutional readiness for digital transformation. The study proposes six components for an AI and UX-based digital learning model, namely user needs analysis, AI-supported learning functions, user experience design, pedagogical integration, ethical governance, and continuous evaluation. The study contributes to digital learning theory by integrating AI-enabled learning, user experience, technology acceptance, and human-centered design. The findings imply that universities need clear AI policies, lecturer training, student AI literacy, accessible platforms, and continuous quality evaluation to support responsible digital learning transformation.

References

Ahmed, S. K. (2024). The pillars of trustworthiness in qualitative research. Journal of Medicine, Surgery, and Public Health, 2, Article 100051. https://doi.org/10.1016/j.glmedi.2024.100051

Alenezi, M. (2023). Digital learning and digital institution in higher education. Education Sciences, 13(1), Article 88. https://doi.org/10.3390/educsci13010088

Al-Nuaimi, M. N., & Al-Emran, M. (2021). Learning management systems and technology acceptance models: A systematic review. Education and Information Technologies, 26(5), 5499-5533. https://doi.org/10.1007/s10639-021-10513-3

Bisri, A., Putri, A., & Rosmansyah, Y. (2023). A systematic literature review on digital transformation in higher education: Revealing key success factors. International Journal of Emerging Technologies in Learning, 18(14), 164-187. https://doi.org/10.3991/ijet.v18i14.40201

Bond, M., Khosravi, H., De Laat, M., Bergdahl, N., Negrea, V., Oxley, E., Pham, P., Chong, S. W., & Siemens, G. (2024). A meta systematic review of artificial intelligence in higher education: A call for increased ethics, collaboration, and rigour. International Journal of Educational Technology in Higher Education, 21, Article 4. https://doi.org/10.1186/s41239-023-00436-z

Braun, V., & Clarke, V. (2021). One size fits all? What counts as quality practice in reflexive thematic analysis? Qualitative Research in Psychology, 18(3), 328-352. https://doi.org/10.1080/14780887.2020.1769238

Braun, V., & Clarke, V. (2023). Toward good practice in thematic analysis: Avoiding common problems and be(com)ing a knowing researcher. International Journal of Transgender Health, 24(1), 1-6. https://doi.org/10.1080/26895269.2022.2129597

Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Bywaters, D., & Walker, K. (2020). Purposive sampling: Complex or simple? Research case examples. Journal of Research in Nursing, 25(8), 652-661. https://doi.org/10.1177/1744987120927206

Chan, C. K. Y., & Hu, W. (2023). Students’ voices on generative AI: Perceptions, benefits, and challenges in higher education. International Journal of Educational Technology in Higher Education, 20, Article 43. https://doi.org/10.1186/s41239-023-00411-8

Chen, L., Chen, P., & Lin, Z. (2020). Artificial intelligence in education: A review. IEEE Access, 8, 75264-75278. https://doi.org/10.1109/ACCESS.2020.2988510

Chiu, T. K. F., Xia, Q., Zhou, X., Chai, C. S., & Cheng, M. (2023). Systematic literature review on opportunities, challenges, and future research recommendations of artificial intelligence in education. Computers and Education: Artificial Intelligence, 4, Article 100118. https://doi.org/10.1016/j.caeai.2022.100118

Crompton, H., & Burke, D. (2023). Artificial intelligence in higher education: The state of the field. International Journal of Educational Technology in Higher Education, 20, Article 22. https://doi.org/10.1186/s41239-023-00392-8

Dhawan, S. (2020). Online learning: A panacea in the time of COVID-19 crisis. Journal of Educational Technology Systems, 49(1), 5-22. https://doi.org/10.1177/0047239520934018

Fidalgo, P., Thormann, J., Kulyk, O., & Lencastre, J. A. (2020). Students’ perceptions on distance education: A multinational study. International Journal of Educational Technology in Higher Education, 17, Article 18. https://doi.org/10.1186/s41239-020-00194-2

García-Morales, V. J., Garrido-Moreno, A., & Martín-Rojas, R. (2021). The transformation of higher education after the COVID disruption: Emerging challenges in an online learning scenario. Frontiers in Psychology, 12, Article 616059. https://doi.org/10.3389/fpsyg.2021.616059

Henim, S. R., & Sari, R. P. (2020). User experience evaluation of student academic information system of higher education using User Experience Questionnaire. Jurnal Komputer Terapan, 6(1), 69-78. https://doi.org/10.35143/jkt.v6i1.3582

Johnson, J. L., Adkins, D., & Chauvin, S. (2020). A review of the quality indicators of rigor in qualitative research. American Journal of Pharmaceutical Education, 84(1), Article 7120. https://doi.org/10.5688/ajpe7120

Kasneci, E., Seßler, K., Küchemann, S., Bannert, M., Dementieva, D., Fischer, F., Gasser, U., Groh, G., Günnemann, S., Hüllermeier, E., Krusche, S., Kutyniok, G., Michaeli, T., Nerdel, C., Pfeffer, J., Poquet, O., Sailer, M., Schmidt, A., Seidel, T., ... Kasneci, G. (2023). ChatGPT for good? On opportunities and challenges of large language models for education. Learning and Individual Differences, 103, Article 102274. https://doi.org/10.1016/j.lindif.2023.102274

Maslov, I., Nikou, S., & Hansen, P. (2021). Exploring user experience of learning management system. International Journal of Information and Learning Technology, 38(4), 344-363. https://doi.org/10.1108/IJILT-03-2021-0046

Mostefai, B., Boutefara, T., Bousbia, N., Balla, A., Dhelim, S., & Hammia, A. (2025). Enhancing user experience in e-learning systems: A new user-centric RESTful web services approach. Computers in Human Behavior Reports, 18, Article 100643. https://doi.org/10.1016/j.chbr.2025.100643

Naeem, M., Ozuem, W., Howell, K., & Ranfagni, S. (2023). A step-by-step process of thematic analysis to develop a conceptual model in qualitative research. International Journal of Qualitative Methods, 22, 1-18. https://doi.org/10.1177/16094069231205789

Ouyang, F., & Jiao, P. (2021). Artificial intelligence in education: The three paradigms. Computers and Education: Artificial Intelligence, 2, Article 100020. https://doi.org/10.1016/j.caeai.2021.100020

Shoufan, A. (2023). Exploring students’ perceptions of ChatGPT: Thematic analysis and follow-up survey. IEEE Access, 11, 38805-38818. https://doi.org/10.1109/ACCESS.2023.3268224

Strzelecki, A. (2024). To use or not to use ChatGPT in higher education? A study of students’ acceptance and use of technology. Interactive Learning Environments, 32(9), 5142-5155. https://doi.org/10.1080/10494820.2023.2209881

Syamala, S., Shrivastava, A., & Karmakar, S. (2025). Identifying interface design factors impacting user experience in digital learning platforms: A pilot study. Social Sciences & Humanities Open, 11, Article 101662. https://doi.org/10.1016/j.ssaho.2025.101662

Tlili, A., Shehata, B., Adarkwah, M. A., Bozkurt, A., Hickey, D. T., Huang, R., & Agyemang, B. (2023). What if the devil is my guardian angel: ChatGPT as a case study of using chatbots in education. Smart Learning Environments, 10, Article 15. https://doi.org/10.1186/s40561-023-00237-x

Verboom, A. D. P. R., Pais, L., Zijlstra, F. R. H., Oswald, F. L., & dos Santos, N. R. (2025). Perceptions of artificial intelligence in academic teaching and research: A qualitative study from AI experts and professors’ perspectives. International Journal of Educational Technology in Higher Education, 22, Article 46. https://doi.org/10.1186/s41239-025-00546-w

Wang, S., Wang, F., Zhu, Z., Wang, J., Tran, T., & Du, Z. (2024). Artificial intelligence in education: A systematic literature review. Expert Systems with Applications, 252, Article 124167. https://doi.org/10.1016/j.eswa.2024.124167

Downloads

Published

2026-05-01

How to Cite

Reconstructing a Digital Learning Model Based on Artificial Intelligence and User Experience to Support Higher Education Transformation. (2026). Global Journal of Agribusiness, 1(1), 32-41. https://ejournal.globalterasfana.com/gjagb/article/view/87