Integration of IoT Technology and Social Factors in Sustainable Precision Agriculture Systems

Gita Yulianto; Hendra Fadillah; Indah Pratama

Authors

Gita Yulianto IPB University Author
Hendra Fadillah IPB University Author
Indah Pratama Universitas Gadjah Mada Author

Keywords:

Internet Of Things, Precision Agriculture, Social Factors, Smart Farming, Sustainable Agriculture

Abstract

This study aims to analyze the integration of Internet of Things (IoT) technology and social factors in sustainable precision agriculture systems. The study responds to the growing need for data-driven farming while recognizing that digital transformation in agriculture depends on farmers’ experiences, trust, local knowledge, and institutional support. A qualitative case study approach was used to explore this phenomenon in a farming community where IoT-based tools had been introduced or used. Data were collected through semi-structured interviews, field observation, and documentation involving farmers, agricultural extension officers, farmer group leaders, technology providers, and local agricultural program managers. The data were analyzed using thematic analysis supported by data condensation, data display, and conclusion drawing. The findings reveal four main themes: perceived usefulness of IoT, trust in digital data, social support in technology use, and negotiation between local farming knowledge and digital recommendations. The study shows that farmers accept IoT when it offers practical benefits, supports existing farming judgment, and receives consistent technical and social support. These findings contribute to the understanding of precision agriculture as a socio-technical process rather than a purely technological intervention. The study implies that smart farming policies and programs should combine digital infrastructure, farmer mentoring, peer learning, and locally relevant training. Further research can compare different agricultural regions and crop systems to deepen understanding of social factors in IoT-based farming adoption.

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